Blocks wasted searches
Finds the searches that cost you money and bring nothing, like people looking for jobs or DIY help, and blocks them, with the figures behind each one.
Free while we launch for the first 50 accounts. No card needed.
Automated Google Ads software for small businesses
AI that runs your Google Ads, under your control.
Ignite blocks the searches that waste your money, tunes your bids and writes new ads for you to approve. It recommends budget changes, and only you make them. Every change is emailed to you, and most can be undone in one tap.
The Pro package, free while we launch. Then from £79 a month plus VAT$99 a month plus any sales tax, only if you choose to stay.
- You keep your Google Ads account and pay Google directly
- Ignite never changes a budget: it recommends, you decide
- One tap freezes every change, on every screen
Blocked "plumber jobs leeds"
9 clicks, £21.40, no enquiries in 30 days.
Emailed to you Undo
Emailed to you Undo
Budget change recommended
Ignite never changes a budget. This waits for you.
Waiting for you
Waiting for you
The real Ignite app, shown with a demo account and sample figures.
Made by DPOM, a Google Partner
For UK and US businesses
Every change emailed
One-tap undo
No card while we launch
What it does
The routine work on your account, handled.
Ignite works through your account on a schedule, daily or weekly depending on your plan, and shows its working for every change.
Tunes your bids, carefully
Moves bids in small steps: no more than 15% at a time, and no more than twice a week on any one item. Nothing that brought an enquiry in the last 30 days is paused without asking you.
Writes ads for your approval
New ad text from your own website and the claims you confirm as true. You see where each line came from, and nothing goes live until you approve it.
Recommends budgets. You decide.
Ignite never changes a budget. When a campaign is held back by its budget, or money would work harder elsewhere, it recommends the change and waits for you.
Only you change budgetsBuilds a campaign from a questionnaire
Tell it what you sell, where and when. It builds a search campaign you can read in full, and it only goes live when you tap Go live.
Answers your questions
Ask why a number moved or what changed this week. Ignite answers from your own figures and change log, and can suggest a change for you to apply.
How it works
Up and running in four steps.
Connect your account
You keep owning your Google Ads account and paying Google directly. Ignite asks to be added as a manager.
Answer the questionnaire
What you sell, where, when you are open and what counts as a result. It becomes the brief for everything Ignite writes.
Set your limits
A daily ceiling per campaign, a monthly maximum, and which kinds of change are automatic and which wait for your yes.
Watch it work
Every change on your chart and in your inbox, with the reason, the figures behind it and what happened after.
Safety and control
Easy to see. Easy to stop. Easy to reverse.
Software that changes your ads should never leave you guessing. Ignite checks every change before it is made, tells you about it after, and lets you take it back.
- Your limits come first. The most any campaign can spend in a day and the whole account in a month. Every change is checked against them before it is sent.
- Auto or Ask me, your choice. Pick which kinds of change Ignite makes by itself. Budgets, new campaigns, locations and schedules always wait for you.
- Every change emailed, from Google's record. The email reports what actually changed in Google Ads, not what Ignite meant to do. It cannot be switched off, and if it stops reaching you, Ignite stops making changes.
- Most changes undo in one tap. In the app or the email. Ignite also watches the keywords it pauses and the bids it changes, and reverses one by itself if results get clearly worse.
- Freeze, any time. One button on every screen stops all changes at once. Ignite keeps reading and reporting.
Honest about what it is. Ignite is software, not a person, and AI can make mistakes, including a change other than the one it describes. It is a tool that helps you: you stay responsible for your Google Ads account, your spend and your ads.
That is exactly why the limits, Freeze, the change emails and undo exist.
Inside Ignite
See exactly what you get.
Screenshots of the Ignite app itself, shown with a demo account and sample figures.
Works on your phone too: your results, your change log and Ask Ignite, wherever you are.
Pricing
Free while we launch. Then priced by your ad spend.
Core
After the free period
£79$99 a month + VATa month + any sales tax
For Google Ads spend up to £1,500$2,000 a month
- Weekly optimisation
- Blocks wasted searches, pauses keywords that waste money
- Budget changes recommended, only ever made by you
- Ad text suggested for you to approve
- 100 chat messages a month
- Every change emailed, with one-tap undo
Pro
Free while we launch, then
£149$189 a month + VATa month + any sales tax
For Google Ads spend up to £5,000$6,500 a month
- Everything in Core, and:
- Daily optimisation
- Weekly deeper strategy review
- Ad text and assets written and put live on your approval
- 400 chat messages a month
Scale
After the free period
£249$319 a month + VATa month + any sales tax
For Google Ads spend up to £15,000$20,000 a month
- Everything in Pro, and:
- Daily optimisation with Ignite's strongest thinking
- 800 chat messages a month
Ignite needs at least £300$400 a month of Google Ads spend to work fully. Until your account is ready (enough spend, working conversion tracking and enough history), Ignite runs in limited mode and only blocks wasted searches.
Your plan follows your ad spend. If your spend is above your plan's band at two monthly checks in a row, you are told first, with the new plan, its price and the date it changes. Bring your spend back under the band before then and nothing changes.
You pay Google for your ads directly. Ad spend is never paid to us. UK prices exclude VAT.US prices exclude any sales tax. Cancel any time.
Questions
Straight answers.
Is a person looking at my account?
No. Ignite is fully automated software, with no people involved. Nobody at DPOM reviews your account, checks the changes or watches your results. You are in control: you set the limits, and you can freeze Ignite or undo any change it makes at any time.
Can Ignite make mistakes?
Yes. AI can misread data, make a change that does not work, or make a change other than the one it describes. That is why you set the limits, why you can freeze Ignite or undo its changes in one tap, and why every change is emailed to you from Google's own record, so you always see what actually happened. Ignite also watches each change and reverses it by itself if the thing it was meant to improve gets worse.
What does "Ask me" mean?
For any kind of change set to Ask me, Ignite prepares the change and waits. You see what it wants to do, why, and the before and after, then tap Approve or Decline. Budget changes, new campaigns and changes to locations or schedules always ask you. Ignite never changes a budget itself.
Is Ignite really free?
Yes, while we launch, for the first 50 accounts, with no card needed. You get the Pro package. The free period runs until we end it, and we tell you by email before it ends. Nothing is charged unless you then choose a plan. If you do not, Ignite simply stops, and your Google Ads account is left exactly as it is.
Which businesses can Ignite not work with?
Ignite cannot advertise financial services or anything that could be a financial promotion (such as loans, credit, investments, insurance, pensions and debt help), crypto, gambling, pharmaceuticals and prescription medicines, medical treatments or medical claims, weight loss, alcohol, claims management, adult content or weapons.
In the US the terms also exclude some further categories, such as cannabis and CBD, tobacco and vaping, bail bonds and political advertising. We check your business at signup and every month. Ignite is for businesses only, and each subscription covers one business running its own Google Ads account.
Who is responsible for my account?
You are. Ignite is a tool that helps you run your Google Ads. You stay responsible for your account, your ad spend and your ads, including checking that the claims in your ads are true before you approve them. The terms of service set this out in full.
Free while we launch
Put Ignite to work on your account, free.
The first 50 accounts get the Pro package free while we launch, with no card needed. You keep your account, you set the limits, and every change comes to your inbox.